An Irving marketer dedicated to promoting avocados was named one of the most innovative firms in the world by Fast Company.

Avocados From Mexico grabbed the No. 33 spot on the 2021 list for “catapulting humble produce into a covetable branded product,” according to the publication.

Avocados From Mexico joins the likes of Moderna, Pfizer-BioNTech, SpaceX, Netflix and Peloton.

“Avocados From Mexico is doing everything it can to make sure that its fruit stands out,” Fast Company wrote. “With no packaging and no label aside from a sticker, the brand has become a household name by creating opportunities for recognition across touch points.”

Avocados from Mexico also earned the No. 1 spot from Fast Company in the most innovative branding category.

The agency was founded in 2013 as a partnership between the Mexican Hass Avocado Importers Association and the Mexican Avocado Producers and Packers to fuel an appetite in the U.S. for Mexican avocados.

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