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Irving-based nonprofit marketing organization Avocados From Mexico has promoted two leaders to prepare for a transformative future: Ivonne Kinser and Ana Ambrosi.

AFM has a mindset rooted in innovation and diversity. Of its 34 employees, 60 percent are women, making for a gender-balanced leadership team powered by its Female Leadership Initiative.

Kinser, as the new VP of Marketing and Innovation, will now have full responsibility over AFM’s marketing department. With the consolidation of digital and brand marketing practices, Kinser will lead a team that focuses on an integrated strategy to drive impact and continued success. Most recently, she was the head of digital marketing and eCommerce.

Ambrosi, who previously built AFM a corporate communications practice and crisis plan and launched the Avocado Institute of Mexico, is now the director of Corporate Communications, Crisis, and PR. She will now oversee all consumer public relations across the corporate and marketing sides.

“One of the accomplishments I am most proud of is building this company from the ground up—teaming up with a wonderful and diverse group of overachievers and creative thinkers that have made AFM a success,” CEO and President Alvaro Luque said in a statement. “Not only we have created a brand in a package-less category and doubled the volume of Mexican avocado imports in the U.S. in just seven years, but our passionate leadership and the team’s drive has put AFM on the path to become the most innovative produce company in the world.”

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