After entering into a definitive agreement to acquire powersports dealer RideNow Powersports in March, RumbleOn (NASDAQ: RMBL) is expected to finalize the deal today.
The Arizona-based retailer combines its business with the Irving-based, publicly traded used vehicle e-commerce platform in a cash and stock deal valued at more than $575 million. When the deal was announced, the combined entity expected revenue between $1.45 billion to $1.55 billion had the transaction taken place on January 1.
“We are creating the only omnichannel solution in the powersports industry,” said Marshall Chesrown, RumbleOn’s CEO, in a statement at the time the deal was announced. “RideNow’s significant physical retail platform provides the missing piece of a ‘bricks and clicks’ strategy for RumbleOn, enabling us to reach consumers wherever they want to shop, whether online, offline, or both.”
As of market opening today, RumbleOn shares traded at $35.24 per share, down from $35.37 per share at market close yesterday.
RumbleOn said the move would help consolidate the consumer powersport market while helping it improve monetization on its buying and selling platform. Long term, the company expects the deal to produce revenue of more than $5 billion and an adjusted EBITDA margin of more than 10%. As part of the deal, which will see RideNow operate under the RumbleOn brand, RideNow Co-founders Mark Tkach, CEO, and William Coulter will join RumbleOn’s board of directors. Senior management of both companies has entered into three-year executive employment agreements.
“For us, this transaction is about unlocking incremental sales, capturing additional monetization opportunities such as parts and services, and consolidating a fragmented industry to drive efficiency and improve the customer experience,” Chesrown said. “For our customers, this is about offering the most robust selection of inventory through a simple, safe, hassle-free and flexible experience nationwide.”
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