Last August, PGA Tour Champions announced the addition of the ClubCorp Classic golf tournament at Las Colinas Country Club to its schedule. Now, just under three months away from the inaugural event on April 19-24, Dallas-based ClubCorp has agreed to a four-year presenting sponsorship deal with Choctaw Casinos & Resorts.
“I think culturally, at the heart of this sponsorship, Choctaw and ClubCorp have so much in common,” ClubCorp CEO David Pillsbury said. “We have many shared values as organizations, and their commitment to making a difference in the community and how they use their platform to make that impact has helped blossom our relationship.”
The agreement represents Choctaw Casino & Resorts’ first such sponsorship in the organization’s history. Last year, Choctaw brought the Choctaw Club to TPC Craig Ranch at the AT&T Byron Nelson and snagged the naming rights to the Texas Rangers’ former stadium.
“Golf and hospitality go hand-in-hand,” said Janie Dillard, Choctaw senior executive officer “So, this partnership, on Choctaw’s side, was a no-brainer. We really didn’t have to dive too far into the analytics for us to realize this was going to drive our traffic significantly.”
ClubCorp has also completed a secondary sponsorship with Insurance Offices of America, according to Pillsbury.
Read the full story at D Magazine.