RumbleOn Inc., the nation’s first technology-based omnichannel powersports platform, has promoted Blake Lawson to be the Irving-based company’s chief financial officer, a role in which he will serve as a member of the executive leadership team and report directly to RumbleOn’s Chief Executive Officer Marshall Chesrown.
Previously, Lawson, 51, was chief financial officer for the RideNow group of powersports retailers, and the Coulter Automotive Group, since 2020.
“Blake brings knowledge and experience in the financial management of powersports that is unparalleled in the industry, and I am very excited to leverage his extensive powersports background, as we execute on our long-term strategy,” Chesrown said in a statement. “Blake’s tenure as chief financial officer with RideNow, Coulter Auto Group, and American Powersports, as well as his exceptional business and financial acumen, enhances our management structure, as we continue to focus on our higher margin powersports business. Our entire team has the utmost confidence and respect, not only for what Blake knows about the business, but for how he conducts himself with all of our nearly 3,000 team members nationwide. RumbleOn’s robust financial team has been rigorously strengthened over the past year with exceptional professionals, complementing our business expansion and we are pleased to have Blake lead this team.”
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